Ayleen López, MBA

Services

Digital Marketing

Built digital strategies, planning, content/media calendar, craft the message, generate SEO, AdWords campaigns, social media plan, target audience, branding, execution, measure, analytics, among others digital marketing efforts.

Marketing Strategies

Creation and implementation of plans and strategies that help sell particular products or services. Always looking for the best results using my +20 years of experience in addition to my critical thinking and creative skills.

Hispanic Marketing

Born in Puerto Rico, being bilingual (Spanish/English) has been a very important part of my success. My experiences have included working with multicultural markets in the US, Mexico, the Caribbean, Central, and South America.

With more than 20 years of experience providing marketing services for Fortune 500 companies, I spent years studying and developing new skills to embrace the transition to our new digital times.

About Me

I feel passionate about the arts, graphic design, advertising, and digital marketing. My project management experience includes the creation and production of print and digital advertising, e-mail campaigns, blogs, newsletters, magazines, book covers, brochures, direct mail, catalogs, and editorial copywriting. Also, I have worked with outdoor advertising, executive presentations, social media, content management, and search engine optimization, as well as the design and maintenance of web and intranet sites. I am fluent in both English and Spanish and have experience working with multicultural marketing programs, specifically for the Latino market.

I am proficient with Adobe Creative Suite; Photoshop, Illustrator, InDesign, Adobe XD, Flash/Animation, Dreamweaver, and Premier Pro. I possess a strong knowledge of HTML and CSS. I can work with both Mac and PC platforms.

My Journey

My career path includes; Puerto Rico, Florida, Texas, and New Mexico.

Experience

SONY Electronics – Marketing Assistant
VIACOM Outdoor – Marketing Assistant
Verizon Information Services – Product Manager
MultiSystems, Inc. – Marketing Manager
Regal Ware, Inc. – Marketing Manager
Easter Seals North Texas – Marketing Manager
JCPenney – Hispanic Marketing Freelance
Rocky Mountain Youth Corps. – Office Manager
The Taos News – Digital Administrator
Big Brothers Big Sisters – Regional Director
Cook For Your Life – Digital Marketing Consultant
Catholic Relief Services – Digital Marketing Specialist
Alianza Nacional de Campesinas – Communications and Media Specialist

My marketing career started in 1997 when I joined the SONY Electronics marketing team. My passion for this field continues to grow and my creativity has deepened over the years. Now I am working from Taos, NM as a freelance Marketing Consultant. As a Hispanic Marketing expert, I can help you build your Hispanic Marketing programs with a full creation of marketing plans, business strategies, sales proposals, and the marketing services you need. I can create a complete range of marketing and sales tools to effectively connect with your clients and customers in English or Spanish.

Marketing Metamorphosis

Always studying the constant evolution
of the customer journey in an integrated way
using the latest trends.

Education

BBA Management

I have a Bachelor degree in Business Administration with an emphasis in Management from the leading Math & Science College in the Caribbean, the University of Puerto Rico, Cayey Campus.