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Ayleen López

Marketing Consultant

Education

BBA Management I have a Bachelor degree in Business Administration with an emphasis in Management from the leading Math & Science College in the Caribbean, the University of Puerto Rico, Cayey Campus. MBA Marketing I...

Services

Digital Marketing Built digital strategies, planning, content/media calendar, craft the message, generate SEO, AdWords campaigns, social media plan, target audience, branding, execution, measure, analytics, among others digital marketing efforts. Marketing Strategies Creation and implementation of...

Experience

My marketing career started in 1997 when I joined the SONY Electronics marketing team. My passion for this field continues to grow and my creativity has deepened over the years. I had the opportunity to...

Skills

With more than 20 years of experience providing marketing services for Fortune 500 companies, I spent years studying and developing new skills to embrace the transition to our new digital times. Spokesperson, Copywriter, Voice Over,...

Services

Digital Marketing

Built digital strategies, planning, content/media calendar, craft the message, generate SEO, AdWords campaigns, social media plan, target audience, branding, execution, measure, analytics, among others digital marketing efforts.

Marketing Strategies

Creation and implementation of plans and strategies that help sell particular products or services. Always looking for the best results using my +20 years of experience in addition to my critical thinking and creative skills.

Hispanic Marketing

Born in Puerto Rico, being bilingual (Spanish/English) has been a very important part of my success. My experiences have included working with multicultural markets in the US, Mexico, the Caribbean, Central, and South America.

Experience

My marketing career started in 1997 when I joined the SONY Electronics marketing team. My passion for this field continues to grow and my creativity has deepened over the years. I had the opportunity to work with multiple organizations and support their marketing, public relations, and digital presence. As a marketing expert, I can help you build your marketing programs with a full creation of marketing plans, business strategies, sales proposals, and the marketing services you need. I can create a complete range of marketing and sales tools to effectively connect with your clients and customers in English or Spanish.

My career has spanned the full spectrum of marketing, from traditional advertising to cutting-edge digital strategies. My core competencies include:

  • Strategic Planning & Execution: Developing and implementing integrated marketing campaigns aligned with business objectives.
  • Digital Marketing Expertise: Proficient in SEO, SEM, social media marketing, content marketing, and analytics.
  • Content Creation & Localization: Crafting compelling English and Spanish content tailored to diverse audiences.
  • Market Analysis & Targeting: Identifying and effectively targeting US and LATAM markets.
  • Cross-Cultural Communication: Bridging cultural nuances to ensure effective communication and campaign success.

I am passionate about leveraging data-driven insights to optimize marketing performance and drive sustainable growth.

Education

BBA Management

I have a Bachelor degree in Business Administration with an emphasis in Management from the leading Math & Science College in the Caribbean, the University of Puerto Rico, Cayey Campus.

MBA Marketing

I also earned my Master’s degree in Marketing from the prestigious Interamerican University of Puerto Rico.

Fully Bilingual English / Spanish

Certifications

202520102017202120222023
Google Search
Google Analytics
Marketing AI		Non-Profit
Management 		Google AdWords
Google Analytics		Adobe
UX Design		Smartsheet Core
App Badge		Google Ads
Measurement
Search
Display

Portfolio

Ayleen López, MBA portfolio find some samples of my work during my career. Marketing, strategic planning, advertising, graphic design, and digital media executions.

Skills

With more than 20 years of experience providing marketing services for Fortune 500 companies, I spent years studying and developing new skills to embrace the transition to our new digital times.

Spokesperson, Copywriter, Voice Over, MS Office, Word, Excel, PPT, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Flash, Dreamweaver, HTML, CSS, Media Encoder, Animate, Adobe UX, Access, Outlook, CITRIX, Amazon Workspace, FileMakerPro, Business Objects, Microsoft Office 365, Share Point, Seismic, Google Docs, Power BI, Business Objects, Every Action, Blackbaud Fundraising, Smartsheet, Slack, Asana, Monday.Com, Teams, Zapier, Looker Studio, Convio, Lotus 123, Publisher, BLOX CMS, WordPress, Quicken, Charting Pro, COBOL, UNIX, Crystal Reports, SQL, E-Commerce, PayPal, Second Street, TownNews, MailChimp, ConstantContact, Mailshake, Marketo, Salesforce, Twitter, Facebook, LinkedIn, Pinterest, YouTube, as well as aggregators such as HootSuite, Buffer, Later, Google Analytics, Adsense, Adwords, Audio, Web, and Graphic Design. Light Video Editing, Cloud Computing, CMS, Mail Merge, Data Visualization. Work with both; PC and MAC platforms. Android, Windows, iOS, and Mac OS.